Our story
Familiar things, done slightly wrong.
Oh Rude started with one chunky zip hoodie and a habit of taking things everyone recognizes and making them a little bit off. It got out of hand fast.
OH RUDE | EST. 2021
One zip, too big on purpose
The first Oh Rude piece was a heavyweight hoodie with a chunky zip that looked like it belonged on something else. We made a handful, posted them, and the comments did the rest.
The prints
Then came the back prints. Familiar objects, slightly wrong. Pink toy soldiers, letter dice, alphabet cereal. Nothing that talks back, nothing that explains itself. Just things you recognize that feel a little off.
Still early
This is the beginning. More objects, more hoodies, same rule: make the thing you and your friends end up fighting over.
To everyone repping Oh Rude.
We never planned on this being a brand. We made a hoodie with a zip that was too big on purpose, posted it, and people wouldn't stop asking where it was from.
Every order, every tag, every photo of you in it is why we keep making things. Nothing here is mass produced. It's made when you order it and shipped from the U.S.
Thank you for repping it. We'll keep making things worth wearing.
Soho, NY